Switzerland is trying to tempt women away from neighbouring countries’ snowy slopes with a bare-chested male ski instructor and a competition for lessons with the country’s sexiest men.
Toni “the Body” Betschart, a ski and fitness instructor for four years, has found fame by posing topless for the Swiss tourist board on a sunny mountainside. An advertisement showing him in just ski trousers and sunglasses has been displayed across Europe, with a giant billboard in the centre of Amsterdam.
“Our message is that Switzerland has much more to offer than beautiful winter landscapes,” said Mirko Capodanno, from the tourist board.
Betschart, 25, said he was enjoying his role as an ambassador for Switzerland and wanted to encourage people to share his love of the outdoors. Betschart, who has a “supportive” girlfriend, is not up for grabs.
Tony will be at The Vacation Station's booth during the entire show http://www.thevacationstation.com/ , so come by, say hello, and get an idea of what a quality Swiss ski vacation is all about!
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